In this blog post, we will take a look at the top strategies that can help you generate more leads and sales using Google AdWords.
Set Up A Landing Page That’s Google-Friendly
Did you know that Google disabled more than 780 million ads as a result of policy violations? Not all of those violations were related to the poor landing pages issue. Some of them were banned due to advertisers not meeting the standards set by Google.
Here are the two things that you need to shift your focus towards:
- Google Site Policies
- Landing Page Experience
A good landing page experience is all about the visitor finding it really easy and user-friendly during his/her visit to the landing page. A good landing page, in any form, doesn’t misguide the visitor. Take a look at the following image to know more how Google wants the landing pages to be:
And that’s not it. Here are the four most important things you need to focus your attention towards, with respect to AdWords policies:
- Prohibited Content
- Prohibited Practices
- Restricted Content
- Editorial & Technical
Well, now let’s take a look at how you can collect high-quality leads using Google AdWords:
Advertise Your Landing Page
With Google AdWords, you can advertise on:
- Google Search Network
- Google Display Network
This brings in tons of opportunities. This helps you get in front of your target audience by providing you option to customize your campaigns. It’s no secret that you’ll find one campaign to run a lot better than the other.
That’s the reason you need to try everything out. About 64% of the overall people have been reported to click on Google Ads when they feel that they are ready to make a purchase. You won’t know which network will work effectively, until and unless you run ads on different ones and measure results. Here’s how you can set up your Google Search Campaign:
Hit “+Campaign.” Click “Search Network Only.” Now, it's time for you to set up your budget, language as well as a location for your campaign. Pick certain keywords which are backed by the “Commercial Intent.”
All you need to do is to add in one of the basic commercial intent keywords that’s specifically related to your niche in the Google Keywords tool. Select “Only show ideas related to my search terms” in “Keywords Option.” Make sure you select "No Marketing Objective" while adjusting the basic settings of your campaign.
Here are the two ways you can target your display campaigns.
- Display Keywords
Want To Improve Performance Over Time?
Read Further To Know-How
In the long term, what are the tips and tricks you can use to make sure that your campaign is knocking it out of the park? The graph for the success of the campaign should head over in the upward direction and not the other way around.
Here are the two things you should work on to make sure that the previous one’s the case:
- Landing Pages
Try out various ways of keyword targeting. Learn which one of those works the best. Once you have a better understanding of the targeting mechanism that works, you’ll find it really easy to achieve long-term results. Plus, make sure that you split test your ads. That’s what will ensure that you are creating the best variation of the ads currently running.
Even the shortest of the changes can have a major impact. Run split tests into landing pages on a regular basis. Don’t be too afraid to make certain dramatic and major changes. In the end, you need to make sure that you are currently making each one of the changes within Google's guidelines.
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